TY  - BOOK
AU  - Lehman Donald R
TI  - Market research and analysis
SN  - 0256070385
U1  - X:51b4, M9 
PY  - 1989///
CY  - Irwin
PB  - Homewood          
KW  - Marketing
N1  - Bibliography chapterwise; Appendix: p 861-71
ER  -