TY  - BOOK
AU  - Moorthi Y L R
TI  - Brand management :  The Indian context   
SN  - 8125914277
U1  - X:511-8, P3/TD1 
PY  - 2003///
CY  - Jangpura
PB  - Vikas Publicatons India        
N1  - Bibliography chapterwise
ER  -