TY  - BOOK
AU  - Lilien Gary L
AU  -  Rangaswamy Arvind
TI  - Marketing research:  Marketing engineering applicat   
SN  - 0130084557
U1  - X:51b4, P3 
PY  - 2003///
CY  - Jersey
PB  - Prentice Hall         
KW  - Marketing
ER  -