Rothschild Michael  L <br/><br/>
Advertising  From fundamentals to strategies    

 - Lexington  D C Heath          1987 
 - xviii,706p  cm. 
<br/><br/><label>ISBN: </label>0669072133 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, M7