TY  - BOOK
AU  - Cooper Scott W
AU  -  Hiebing Roman G
TI  - Sucessful marketing plan:  A disciplined and comprehensive approach   
SN  - 0844232033
U1  - X:51-75, N7 
PY  - 1997///
CY  - Lincolnwood
PB  - NTC Business Books        
KW  - Marketing
ER  -