Percy Larry <br/><br/>
Strategies for implementing integrated marketing Communication 

 - Loncolnwood  NTC Business Book          1997 
 - xi , 241 p.  Includes bibliographical references and index 
 - American Marketing Association .
<br/><br/><label>ISBN: </label>844235830 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public Relation Management