Christopher Martin <br/><br/>
Marketing below-the -line 

 - London  Allen & Unwin          1972 
 - 158p  cm. 
 - Studies in Management .
<br/><br/> Appendix:p  143-156 
<br/><br/><label>ISBN: </label>0 04 658073 5 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L2