TY  - BOOK
AU  - Christopher Martin
TI  - Marketing below-the -line
T2  - Studies in Management
SN  - 0 04 658073 5
U1  - X:513, L2 
PY  - 1972///
CY  - London
PB  - Allen & Unwin        
KW  - Advertising
N1  - Appendix:p  143-156
ER  -