Pearce Esmond <br/><br/>
Marketing and higher management 

 - London  Allen and Unwin          1970 
 - 250p  cm. 
 - Unwin Professional Management Library .
<br/><br/> Glossary p 220-47 
<br/><br/><label>ISBN: </label>04 658032 8 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51-8, LO