TY  - BOOK
AU  - Pearce Esmond
TI  - Marketing and higher management
T2  - Unwin Professional Management Library
SN  - 04 658032 8
U1  - X:51-8, LO 
PY  - 1970///
CY  - London
PB  - Allen and Unwin        
KW  - Marketing
N1  - Glossary p 220-47
ER  -