TY  - BOOK
AU  - Wills Gordon
AU  -  Midgley David
TI  - Fashion marketing:  An anthology of new points and   
SN  - 0 04 380017 3
U1  - X:51, L3 
PY  - 1973///
CY  - London
PB  - Allen and Unwin        
KW  - Marketing
N1  - Bibliography at the end of each chapter; Appendix at the end of few chapters
ER  -