TY  - BOOK
AU  - HEATH Chip
AU  -  HEATH Dan
TI  - Made to stick: Why some ideas take hold and others come unstuck   
SN  - 9780099505693
U1  - X:(S8), P7 
PY  - 2008///
CY  - London
PB  - Arrow Books         
N1  - Bibliography: P 158-171
ER  -