Lovell Mark <br/><br/>
Assessing the effectivenes of advertising 

 - London  Business Booka           1975 
 - xvi,281p  cm. 
<br/><br/> Bibliography:p  273-275 
<br/><br/><label>ISBN: </label>0 220 69730 2 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L5