Adams James R <br/><br/>
Media planning 

 - London  Business Books           1971 
 - xii,210p  cm. 
 - Institute of Practitioners in Advertising .
<br/><br/> Bibliography: p 201-203 and at the end of each chapter 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising
<br/><br/><label>Dewey Class. No.: </label>X:513, L1