TY  - BOOK
AU  - Broadbent Simon
TI  - Spending advertising money:  An introduction to med   
SN  - 0 220 99222 3
U1  - X:513.3.N6, L0;L5 
PY  - 1975///
CY  - London
PB  - Business Books         
KW  - Advertising
N1  - Bibliography: p 335-356
ER  -