TY  - BOOK
AU  - Davidson J H
TI  - Offensive marketing or how to make your competitor
SN  - 0 304 93772 X
U1  - X:51, L2 
PY  - 1972///
CY  - London
PB  - Cassell          
KW  - Marketing
N1  - Appendix: p 291-304
ER  -