TY  - BOOK
AU  - Wills Gorden, and others Ed.
TI  - Creating and marketing new products
SN  - 0 258 96900 8
U1  - X:512, L3 
PY  - 1973///
CY  - London
PB  - Crosby Lockwood Staples        
KW  - Convassing
N1  - Bibliography at the end of each chapter
ER  -