Tapp Alan <br/><br/>
Principles of direct and database marketing 

 - London  Financial Times Management          1998 
 - xiii, 369p  cm. 
<br/><br/><label>ISBN: </label>0273627171 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51:(D6,9(B), N8