TY  - BOOK
AU  - Blythe Jim
TI  - Essentials of marketing
T2  - Financial Times Management Publication
SN  - 0273630210
U1  - X:51, N8 
PY  - 1998///
CY  - London
PB  - Financial Times Management        
KW  - Marketing
N1  - Bibliography chapterwise
ER  -