TY  - BOOK
AU  - Mcvier Colin Ed.
TI  - Case studies in marketing, advertising and public
T2  - Institute of Marketing
SN  - 434  91235  2
U1  - X:51-8N91, M4 
PY  - 1984///
CY  - London
PB  - Heinemann          
KW  - Marketing
ER  -