TY  - BOOK
AU  - Strafford John
AU  -  Grant Colin
TI  - Effective sales management
T2  - Marketing Series. Institute of Marketing
SN  - 0 434 91880 6
U1  - X:514-8, M6 
PY  - 1986///
CY  - London
PB  - Heinemann          
KW  - Salesmanship
N1  - Bibliorgraphy: p 285
ER  -