TY  - BOOK
AU  - Thomas Michael J
AU  -  Watte Norman E
TI  - Marketing digest
T2  - Marketing Series
SN  - 0 34 91940 3
U1  - X:51, M8 
PY  - 1988///
CY  - London
PB  - Heinemann          
KW  - Marketing
N1  - Bibliography chapterwise
ER  -