Cowell Donald W <br/><br/>
Marketing of services 

 - London  Heinemann U K          1984 
 - xii,340p.  cm. 
 - Institute Of Marketing .
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service Industry
<br/><br/><label>Dewey Class. No.: </label>X9(Y):51-8, M4