TY  - BOOK
AU  - Fulop Christina
TI  - Advertising. competition and consumer behaviour:  P   
SN  - 0039102955
U1  - X:513, M1 
PY  - 1981///
CY  - London
PB  - Holt Rine hart and Winston      
KW  - Advertising
N1  - Bibliography: p 167-172
ER  -