TY  - BOOK
AU  - Driver John C
AU  -  Foxall Gordon R
TI  - Advertising:  Policy and practice   
SN  - 003910560
U1  - X:513, M4 
PY  - 1984///
CY  - London
PB  - Holt Rinehart & Winston       
KW  - Advertising
N1  - Bibliography chapterwise
ER  -