TY  - BOOK
AU  - Wotruba Thomas R
AU  -  Olsen Robert M Ed.
TI  - Readings in sales management:  Concepts and viewpoi   
T2  - Holt, Rinehart and Winston Marketing Series
U1  - X:514-8, L1 
PY  - 1971///
CY  - London
PB  - Holt Rinehart and Winston       
KW  - Salesmanship
ER  -