TY  - BOOK
AU  - Arpi Bo
TI  - Planning and control through marketing research. T
SN  - 009111100 5
U1  - X:51b4, L0 
PY  - 1970///
CY  - London
PB  - Hutchinson          
KW  - Marketing
N1  - Bibliography: p 233-40; Glossary: p 241-49
ER  -