TY  - BOOK
AU  - Spooncer Frank
TI  - Behaviour studies for marketing and business
T2  - Hutchinson Business and Marketing Series
SN  - 0091729734
U1  - X:51:(S), M9 
PY  - 1989///
CY  - London
PB  - Hutchinson Education         
KW  - Marketing IRT Psychology
N1  - Bibliography : p 223-27
ER  -