Kent Raymond <br/><br/>
Marketing research   Measurement, method and applic    

 - London  I T P          1999 
 - xiv, 334p  cm. 
<br/><br/> Bibliography: P 330-32; Appendix: p 307-329 
<br/><br/><label>ISBN: </label>18615221553 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/> Research Methodology<br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, N9