TY  - BOOK
AU  - Kent Raymond
TI  - Marketing research:  Measurement, method and applic   
SN  - 18615221553
U1  - X:51b4, N9 
PY  - 1999///
CY  - London
PB  - I T P        
KW  -  Research Methodology
KW  - Marketing
N1  - Bibliography: P 330-32; Appendix: p 307-329
ER  -