TY  - BOOK
AU  - Canwell Diane
TI  - Marketing campaigns
SN  - 1861522452
U1  - X:51, N8 
PY  - 1998///
CY  - London
PB  - International Thomson         
KW  - Marketing
N1  - Appendix: p 145-155; Glossary: p 151-155; Floppy Included
ER  -