TY  - BOOK
AU  - Hague Paul
AU  -  Jackson Peter
TI  - Market research:  A guide to planning, methodology and evalution   
SN  - 0749417854
U1  - X:51b4, N6 
PY  - 1996///
CY  - London
PB  - Kogan Page         
KW  - Marketing Research
N1  - Bibliography: P 207-220
ER  -