TY  - BOOK
AU  - Communis Julian
TI  - Sales promotion:  How to create and implement campa   
SN  - 0749424478
U1  - X:514-8, N8 
PY  - 1998///
CY  - London
PB  - Kogan Page         
KW  - Sales Management
N1  - Bibliography: P 249-54
ER  -