TY  - BOOK
AU  - Brann Christian
TI  - Direct mail and direct response
T2  - Marketing Text Series Ed by Richard Carless
U1  - X:514, L1 
PY  - 1971///
CY  - London
PB  - Kogan Page         
KW  - Salesmanship
N1  - Bibliography: p 249-256; Appendix: p 235-247
ER  -