TY  - BOOK
AU  - Sega-Hornl Susan Ed.
TI  - Challenges of international business
T2  - Cranfield Management Research Series
U1  - XM8, N4 
PY  - 1994///
CY  - London
PB  - Kogan Page         
KW  - Multinational
N1  - Bibliography chapterwise
ER  -