Van GELDER Sicco <br/><br/>
Global brand strategy   Unlocking brand potential across countries ,cultures and markets    

 - London  Kogan Page           2004 
 - xii, 260p  cm. 
<br/><br/> Bibliography P 251-56 
<br/><br/><label>ISBN: </label>0749442131  276.25 
<br/><br/><label>Source: </label> /  B B S/ 30, 28/07/2008, Better Book Service  General Book 
<br/><br/><label>Dewey Class. No.: </label>X:511-8, P4