TY  - BOOK
AU  - Van GELDER Sicco
TI  - Global brand strategy:  Unlocking brand potential across countries ,cultures and markets   
SN  - 0749442131
U1  - X:511-8, P4 
PY  - 2004///
CY  - London
PB  - Kogan Page         
N1  - Bibliography P 251-56
ER  -