TY  - BOOK
AU  - Haig Matt
TI  - Brand success:  How the world's top 100 brands thrive and survive   
SN  - 9780749462871
U1  - X:511, Q1 
PY  - 2011///
CY  - London
PB  - Kogan Page         
KW  - Commerce
N1  - Bibliography: P 290-91
ER  -