McDonald Malcolm <br/><br/>
Marketing accountability   A new metrics model to measure marketing effectiveness    

 - London  Kogan Page           2011 
 - viii, 293p  cm. 
<br/><br/> Bibliography chapterwise 
<br/><br/><label>ISBN: </label>9780749462635  420.75 
<br/><br/><label>Source: </label> 170/2011-12, 22/03/2012, PIONEER BOOK DISTRIBUTORS  General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Commerce
<br/><br/><label>Dewey Class. No.: </label>X:51-8, Q1