TY  - BOOK
AU  - McDonald Malcolm
AU  -  Mouncey Peter
TI  - Marketing accountability:  A new metrics model to measure marketing effectiveness   
SN  - 9780749462635
U1  - X:51-8, Q1 
PY  - 2011///
CY  - London
PB  - Kogan Page         
KW  - Commerce
N1  - Bibliography chapterwise
ER  -