TY  - BOOK
AU  - Hague Paul and others
TI  - Market research in practice
T2  - Market Research in Practice Series
SN  - 0749443197
U1  - X:51b4, P4 
PY  - 2004///
CY  - London
PB  - Kogan Page India        
KW  - Marketing Research Methodology
N1  - Bibliography  P 221-235; Appendix P 195-216
ER  -