Birn Robin J <br/><br/>
Effective use of market research 

 - 4 
 - London  Kogan Page India          2004 
 - xiv,226p  cm. 
 - Market Research in Practice .
<br/><br/> Appendix P 194-216; Glossary P 217-21 
<br/><br/><label>ISBN: </label>0 7494 4321 9 
<br/><br/><label>Source: </label> General Book 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing
<br/><br/><label>Dewey Class. No.: </label>X:51b4, P4