TY  - BOOK
AU  - HAYWOOD Roger
TI  - Corporate reputation, the brand of the bottom Line :  Powerful  proven communication strategies for maximizing value   
SN  - 074944651X
U1  - XM5, P6 
PY  - 2006///
CY  - London
PB  - Kogan Page UK        
N1  - Appendix 298-311
ER  -