Ellwood Iain Essential brand book Over 100 techniques to increase - London Kogen Page 2000 - vii, 322p cm. Bibliography : p 312-18; Glossary : p 304-11 ISBN: 0 7494 3279 9 1295.00 Source: 2811, 19/12/2000, General Book Subjects--Topical Terms: Marketing Survey Dewey Class. No.: X:511, PO