TY  - BOOK
AU  - Ellwood Iain
TI  - Essential brand book :  Over 100 techniques to increase   
SN  - 0 7494 3279 9
U1  - X:511, PO 
PY  - 2000///
CY  - London
PB  - Kogen Page         
KW  - Marketing Survey
N1  - Bibliography : p 312-18; Glossary : p 304-11
ER  -