TY - BOOK AU - Werkman Casper J TI - Trademarks : Their creation psychology and percept SN - 906054689 U1 - Z,2675.1-1.N7, L4 PY - 1974/// CY - London PB - Longman KW - Law N1 - Bibliography: P 481-83; Appendix: P 470-80 ER -