TY  - BOOK
AU  - MALHOTRA Naresh K
TI  - REVIEW OF marketing research
SN  - 9780765620927
U1  - X:51b4, P8.4-.8/RR 
CY  - London
PB  - M E Sharpe        
KW  - Commerce
N1  - Bibliography: p 211-32
ER  -