TY  - BOOK
AU  - Hill Roy W
AU  -  Hiller Terry J
TI  - Organisational buying behaviour:  The key to more e   
T2  - Macmillan Studies in Marketin Management
U1  - X:1:(S:44), L7 
PY  - 1977///
CY  - London
PB  - Macmillan          
KW  - Consumption Economics
N1  - Bibliography:  P186-208
ER  -