TY  - BOOK
AU  - Baker Michael J Ed.
TI  - Marketing:  Theory and practice   
T2  - Macmillan Studies in Marketing Management
SN  - 0 333 19820 4
U1  - X:51, L6 
PY  - 1976///
CY  - London
PB  - Macmillan          
KW  - Marketing
N1  - Bibliography: p 161-74
ER  -