TY  - BOOK
AU  - Jefkins Frank
TI  - Public relations for marketing management
T2  - Macmillan Studies in Marketing Management
SN  - 0333232445
U1  - X:51-8, L8 
PY  - 1978///
CY  - London
PB  - Macmillan          
KW  - Marketing
ER  -